TERRITORIAL MARKETING

Pojega: a garden that welcomes

The project to enhance the Pojega Garden in Negrar di Valpolicella (VR) focuses on creating an accessible and dynamic place through a series of communication actions and events celebrating its history, uniqueness and beauty.

Ascovilo and Grana Padano

“European Excellence of Taste. Born to be together” is a three-year information and promotion programme co-financed by the European Union and managed by Ascovilo.

Pojega: a garden that welcomes

The project to enhance the Pojega Garden in Negrar di Valpolicella focuses on creating an accessible and dynamic place through a series of communication actions and events celebrating its history, uniqueness and beauty.

Identity as a value

Territorial marketing is a scientific discipline rooted in behavioural economics, it is strategic planning for territories, ‘brand’ promotion for products and identity enhancement for companies.