The project is based on the concepts of rurality and enhancing the bond between people and nature, presenting Latina as a unique model of integration between the countryside and the city.
‘Bonum facere’ is the claim devised by PG&W to communicate the special attention and relationship that the municipality has always had with the territory and its inhabitants.
The candidature dossier worked around three assets, three ‘Latina Models’: Latina for the social; Latina for enterprise; Latina for architecture.
Latina arrived among the 10 finalists, a highly prestigious result that rewards the commitment and quality of the proposal.
PG&W’s Territorial Marketing Division produced the candidacy dossier for Italian Capital of Culture 2026.
