ENIT S.p.A deals with the promotion of the Italian tourism offer, increasing its attractiveness and taking care of the promotion of the Italian tourism image abroad, involving regions and territorial autonomies.
implements national and international promotional strategies, supports companies in the marketing of Italian tourism services and integrates quality productions of other economic, cultural and environmental sectors, in accordance with the directives of the Ministry of Tourism.
The agency handled the definition of ENIT‘s new coordinated image, starting with the logo: a contemporary reinterpretation inspired by the 1954 brand, where the lettering, the star and the tricolour find a new coexistence. PG&W then dealt with the definition of the brand manual and the design and development of all communication, through online (website) and offline (annual reports) channels.
