Naturally tender

Blonde D’Aquitaine

Food, Territorial Marketing

Naturally tender

Blonde D’Aquitaine

Food, Territorial Marketing

Chi ci ha
scelto

The Blonde d’Aquitaine is a beef cattle breed, a flagship of European livestock farming and synonymous with quality, animal welfare, and environmental and social sustainability.
The three-year European promotion project Blonde d’Aquitaine: European Beef Excellence is promoted by Asprocarne Piemonte and France Blonde d’Aquitaine Sélection. PG&W for Blonde d’Aquitaine: integrated communication to promote the excellence of French beef.

Cosa abbiamo
fatto

PG&W created a 30-second TV advert for the main national networks, developed the website , launched and managed the social media channels , produced a series of recipe videos and online and offline communication materials, and managed the communication for in-store events .
In one year, a million people visited the social media channels and 40,000 (including 4,000 from abroad) visited the website. The Facebook audience exceeded 10,000 fans.

PG&W created a 30-second TV advert for the main national networks, developed the website , launched and managed the social media channels , produced a series of recipe videos and online and offline communication materials, and managed the communication for in-store events .
In one year, a million people visited the social media channels and 40,000 (including 4,000 from abroad) visited the website. The Facebook audience exceeded 10,000 fans.

The Blonde d’Aquitaine is a beef cattle breed, a flagship of European livestock farming and synonymous with quality, animal welfare, and environmental and social sustainability.
The three-year European promotion project Blonde d’Aquitaine: European Beef Excellence is promoted by Asprocarne Piemonte and France Blonde d’Aquitaine Sélection. PG&W for Blonde d’Aquitaine: integrated communication to promote the excellence of French beef.