Inspired by the motto “Rise,” a call to improve one’s life, Mahindra translates this philosophy into the production of vehicles that are increasingly aligned with the needs of people and the environment.
Mahindra entrusted PG&W with the European launch of the KUV100, a city SUV that is both practical in urban settings and fun on extra-urban roads.
The agency developed the campaign and managed all subsequent communication activities, including online and offline advertising, social media, below-the-line materials, events, presentations, customer activation, and promotions.
