A multinational company dealing with innovative Sacral Neuromodulation Systems asked the agency to develop a strategy to raise awareness among doctors, caregivers and patients about an alternative solution for incontinence management.
PG&W has conceived and developed Un rimedio al giorno, a blog focused on health, with particular attention to issues caused by incontinence. It features expert interviews, medical information, articles, and wellness tips.
PG&W then created digital and print advertising campaigns to promote the blog and launched its dedicated Facebook page, establishing an effective and targeted communication ecosystem.
