Food and wine is an element that can be associated with all the other tourist products (culture, nature, wellness,...) and that contributes to enriching the tourist offer and the reputation of the Italian brand, creating an economic spin-off on the territory and on most commercial activities.
The three-year project Tipicamente Uniche, inspired by the three Ascom of Alba, Bergamo and Parma, aims to create an integrated tourist package starting from the typical products of the three territories, to develop an offer capable of multiplying the reasons for a visit.
The promotion is based on a programme that envisages: a major annual event, rotating in each of the three cities; joint communication actions, offline and online; the involvement of potential visitors with tour operators; participation in national and foreign fairs and workshops in the tourism sector.
