Forthing (Dongfeng Fengxing) is a major Chinese automobile brand belonging to Dongfeng Liuzhou Automobile Co.
The brand chose to rely on PG&W for the launch of its vehicle range and for its new “debut” in the Italian automotive market.
The agency then conceived and developed all communication and promotion materials for the brand, starting with the website, videos, photo shoots, brochures, social media profiles, advertising campaigns, and extending to tools for the press office.
PG&W also organized and managed the launch event for the press and dealers, as well as the brand’s presence at trade fairs and industry events.
