The brand chose to rely on PG&W for the
launch of its vehicle range and for its new “debut”
in the Italian automotive market.
The agency then
conceived and developed all
communication and promotion materials for the brand, starting with the
website, videos, photo shoots, brochures, social media profiles, advertising campaigns, and extending to tools for the
press office.
PG&W also
organized and managed the launch event for the press and dealers, as well as the brand’s presence at trade fairs and industry events.
