PG&W developed a campaign to highlight the relationship between the company and the theme of Renewable Energy Communities.
Through the presence of both a daytime and nighttime sky, the visual evokes the concept of temporal continuity. The connection between the community and the turbine is represented by the lights of the streetlamps that illuminate the path linking them.
In the headline, the initials of the words form the acronym CER, graphically emphasized by the green color and italics.
