ITA

Real effects

Royal Beauty

Royal Beauty is an Italian cosmetics brand. The breadth and depth of its offer is a strong point, as well as the constant search for innovation, told by the mission: to redefine the concept of beauty care, with special attention to new trends and a balanced pricing policy.

Contents that PG&W communicated in two press campaigns dedicated to Vitamin C boosted serums and the global hydration line.

An elegant, minimalist treatment with a compositional rigor reflecting that of scientific research. The campaign was published in leading Italian women’s magazines.