Pojega: a garden that welcomes

Giardino di Pojega

The project to enhance the Pojega Garden in Negrar di Valpolicella (VR) focuses on creating an accessible and dynamic place through a series of communication actions and events celebrating its history, uniqueness and beauty.

The project builds a new reputation for the garden, making it a landmark for the area.

By collaborating with local institutions and associations, PG&W designed and implemented a path that not only preserves the historical and natural heritage but also makes it accessible to everyone, addressing themes such as inclusion, internationalization, sustainability, and personal care.

The garden thus becomes an intergenerational meeting place, capable of evolving over time while maintaining its historical identity.
Giardino di Pojega
Giardino di Pojega