We are as one

Pircher

Pircher is an established player in the wood and concrete industry, specialising in the DIY, construction and contract sectors. In 2023, the company embarked on a business transformation process that led to the need to renew its image.

PG&W developed a concept that unified the brand’s two identities through the claim “Siamo una cosa sola”, guiding the redefinition of the corporate identity.

The communication materials, both online and offline, were created to enhance brand recognition among the audience.