All its models are unique examples, icons of motorcycle style. In particular, its Superveloce, which is considered by many to be the most beautiful motorcycle in the world.
PG&W communicated this model by building the story of its exclusive personality around the concept of “Ultimate passion,” a fusion of technology and passion.
The agency then created the script for the presentation video, digital and social campaigns, and special projects such as the episode of the comic series MV Stories.
