ITA

Latina: candidature dossier
for Italian Capital of Culture

Comune di Latina

PG&W's Territorial Marketing Division produced the candidacy dossier for Italian Capital of Culture 2026.

The project is based on the concepts of rurality and enhancing the bond between people and nature, presenting Latina as a unique model of integration between the countryside and the city. ‘Bonum facere’ is the claim devised by PG&W to communicate the special attention and relationship that the municipality has always had with the territory and its inhabitants.

The candidature dossier worked around three assets, three ‘Latina Models’: Latina for the social; Latina for enterprise; Latina for architecture.

Latina arrived among the 10 finalists, a highly prestigious result that rewards the commitment and quality of the proposal.