The Italian spirit in the USA

Hello Grappa

Hello Grappa is a three-year information and promotion project promoted by AssoDistil, and financed by the European Union, in which several distilleries participate.

PG&W developed the communication strategy around the slogan “Authentic Spirit.”

To increase awareness and consumption of grappa in the United States, in addition to the online campaign, the agency created the website and the promotional video for the project, developed print communication materials, organized guided tours for journalists and enthusiasts both nationally and internationally at Italian distilleries, and coordinated exclusive events for industry professionals at Eataly New York.