Bergamo European cheese capital

FORME

In 2015 PG&W conceived FORME, the event dedicated to the entire Italian dairy chain born in Bergamo, the area that boasts the highest number of dairy PDOs in Europe: as many as 9! FORME is an original project, conceived, organised and communicated by PG&W.

The new and concretely revolutionary message for our country is to propose for the first time the entire Italian dairy world as a single entity, to affirm its centrality and its historical, productive and economic relevance on the international scene.

For each of the 7 editions already celebrated, PG&W has devised an original theme linked to dairy culture, to which it has flanked a series of emblematic activities: market exhibition, museum exhibition, sensory workshops, conferences and competitions. In 2019 it brought the largest international cheese competition, the World Cheese Awards, to Bergamo and organised B2Cheese – From milk to market, the first B2B fair dedicated exclusively to the dairy supply chain. Thanks to Forme Bergamo has been a Unesco Creative City for Gastronomy since 2019.
ProgettoFORME Bergamo