Farmaè was established in 2014 and has been listed on the AIM market of Borsa Italiana since July 2019.
It is the leading Italian platform for the sale of beauty, health and wellness products online.
Embracing the “Onlife” philosophy, it offers advantages in assortment, fast delivery, and service quality.
To boost brand awareness, PG&W encapsulated the company’s mission in the slogan “Farmaè, l’accento è su di te.”
It then conceived and produced a 15-second TV commercial aired on major national channels, followed by a promotional version featuring 2D graphic animation.
The commercials were broadcast across all Mediaset networks.
