Embracing the “Onlife” philosophy, it offers advantages in assortment, fast delivery, and service quality.
To boost brand awareness, PG&W encapsulated the company’s mission in the slogan “Farmaè, l’accento è su di te.”
It then conceived and produced a 15-second TV commercial aired on major national channels, followed by a promotional version featuring 2D graphic animation.
The commercials were broadcast across all Mediaset networks.
