It is a provider of highly specialised energy management services to both producers and consumers of energy, also managing the technical-administrative side of third-party plants.
The company wanted to communicate Falck Renewables’ distinctive identity with respect to its image as a long-established steel producer, without losing its authority as a global player. PG&W communicated the new identity, emphasising the theme of renewal, through institutional messages, sales literature and campaigns relating to new installations.