A patent dating back to the 1980s that was ahead of its time, as it already proposed a solution focused not only on animal welfare but also on the well-being of people and the environment.
Dox-al, the company that produces it, approached us with the need to better communicate the product, its features, and the still-innovative content. After defining the different targets for the operation—farmers, feed producers, and integrators, as well as sales agents—we mapped out the channels and messages, developing concepts tailored to each audience.
We then created geolocalized print campaigns, graphics for stands both in Italy and abroad, a series of videos with varying levels of depth, and LinkedIn articles written by an expert in the field. This strategy allowed us to spread awareness of the product and its properties, increasing its perceived value.
