DFSK (Dongfeng Sokon) is an automotive brand active in over 70 countries and part of SERES, one of the leading international automotive groups.
For its
entry into the Italian market, PG&W managed
the entire promotion and communication strategy, supporting DFSK in this new challenge.
From creating the
website,
landing pages, and
advertising campaigns to managing
social media profiles; from producing
press materials, both online and offline, to developing
informational, promotional, and sales support tools: every aspect was designed to strengthen the brand’s presence in Italy.