Chi ci ha
scelto
DFSK (Dongfeng Sokon) is an car brand operating in over 70 countries and part of SERES, one of the leading international automotive groups.
Cosa abbiamo
fatto
This creative approach turns the traditional automotive narrative on its head by adopting a fairy-tale-like and reassuring imagery, making the message immediate and accessible.
The car becomes the ‘grand prize’, set within a positive narrative that emphasises affordability and surprise.
The price is the key element that anchors the fantasy to reality, reinforcing the perception of value for money without compromising on quality.
This creative approach turns the traditional automotive narrative on its head by adopting a fairy-tale-like and reassuring imagery, making the message immediate and accessible.
The car becomes the ‘grand prize’, set within a positive narrative that emphasises affordability and surprise.
The price is the key element that anchors the fantasy to reality, reinforcing the perception of value for money without compromising on quality.
DFSK (Dongfeng Sokon) is an car brand operating in over 70 countries and part of SERES, one of the leading international automotive groups.
