Chi ci ha
scelto
DFSK (Dongfeng Sokon) is an car brand operating in over 70 countries and part of SERES, one of the leading international automotive groups.
Cosa abbiamo
fatto
This creative approach works by breaking the mould: it challenges stereotypes about Chinese cars through an ironic image and a direct, almost provocative headline.
The contemporary, urban visual pairs a character who defies clichés with a solidly designed SUV, making the message accessible and memorable.
The price-driven tagline brings it all together, turning the surprise into a rational selling point and reinforcing the brand’s value proposition.
This creative approach works by breaking the mould: it challenges stereotypes about Chinese cars through an ironic image and a direct, almost provocative headline.
The contemporary, urban visual pairs a character who defies clichés with a solidly designed SUV, making the message accessible and memorable.
The price-driven tagline brings it all together, turning the surprise into a rational selling point and reinforcing the brand’s value proposition.
DFSK (Dongfeng Sokon) is an car brand operating in over 70 countries and part of SERES, one of the leading international automotive groups.
