Chi ci ha
scelto
Botalla Formaggi is a long-established company based in Biella that produces butter and dairy specialities for the retail sector and the Ho.Re.Ca. sector, combining the quality of traditional recipes with a commitment to developing innovative products.
Cosa abbiamo
fatto
To best communicate Botalla’s transformation, PG&W devised the new tagline “Innovators by tradition”, developed the creative concept for the new corporate and product campaigns, and carried out a complete restyling of the website, designed to be more intuitive, high-performing and optimised for SEO.
To support this strategic objective, new online and offline communication tools were developed: promotional materials, packaging, advertising, brochures and an integrated strategy for managing social media channels (Instagram, Facebook and LinkedIn).
In the institutional campaign devised for this brand, the cheese is not portrayed as a product, but as a ‘family passion’: it is a presence, it is a wonder, it is part of life’s most important moments.
For this project, PG&W received significant recognition at the 30th edition of the Mediastars Award, a historic national award dedicated to advertising communication that celebrates Italian creative excellence.
In this context, the campaign was recognised for its ability to combine strategy, aesthetics and storytelling, winning:
To best communicate Botalla’s transformation, PG&W devised the new tagline “Innovators by tradition”, developed the creative concept for the new corporate and product campaigns, and carried out a complete restyling of the website, designed to be more intuitive, high-performing and optimised for SEO.
To support this strategic objective, new online and offline communication tools were developed: promotional materials, packaging, advertising, brochures and an integrated strategy for managing social media channels (Instagram, Facebook and LinkedIn).
In the institutional campaign devised for this brand, the cheese is not portrayed as a product, but as a ‘family passion’: it is a presence, it is a wonder, it is part of life’s most important moments.
For this project, PG&W received significant recognition at the 30th edition of the Mediastars Award, a historic national award dedicated to advertising communication that celebrates Italian creative excellence.
In this context, the campaign was recognised for its ability to combine strategy, aesthetics and storytelling, winning:
Botalla Formaggi is a long-established company based in Biella that produces butter and dairy specialities for the retail sector and the Ho.Re.Ca. sector, combining the quality of traditional recipes with a commitment to developing innovative products.
