Since January 2019, PG&W has been involved by Asprocarne Piemonte and France Blonde d’Aquitaine Sélection in the three-year European promotional project “Blonde d’Aquitaine: European Beef Excellence”, aimed at increasing product awareness and consumption.
The agency created a 30” TV commercial for major national networks, developed the website, launched and managed the social media channels, produced a series of video recipes and communication materials both online and offline, and handled the communication for in-store events.
