To support the sales network in promoting new products and services, PG&W created a series of targeted communication tools.
Informational videos, customer interviews, foldable brochures, and landing pages were developed, each featuring original concepts designed specifically to enhance Beckman’s offerings.
Beckman Coulter Diagnostics is a global leader in clinical diagnostics, specialising in the development of complex testing solutions used in hospitals, reference laboratories and medical practices worldwide.
