At the heart of clinical diagnostics

BECKMAN

Beckman Coulter Diagnostics is a global leader in clinical diagnostics, specialising in the development of complex testing solutions used in hospitals, reference laboratories and medical practices worldwide.

To support the sales network in promoting new products and services, PG&W created a series of targeted communication tools.

Informational videos, customer interviews, foldable brochures, and landing pages were developed, each featuring original concepts designed specifically to enhance Beckman’s offerings.
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