BAW International is a Chinese company specialising in the design, production and distribution of vehicles, from commercial to military and special vehicles, from motorbikes to low-speed EVs.
For BAW’s entry into the Italian market, PG&W managed the launch strategy, creating the official website, social media profiles, and a multichannel campaign across digital platforms, print materials, and traditional media.
The agency also organized and managed BAW’s participation at EICMA 2024, designing an original concept for the stand and a “POP”-style wrap for the flagship vehicle, BAW1.
