The simple and functional exhibition layout, the services reserved for exhibitors and buyers, and the presence of specific tools for trade matching such as the Cheese Hunter web app have decreed its success, confirmed by the 2022 edition.
For B2Cheese PG&W conceived the communication concept, developed the on- and off-line campaigns, edited the social and newsletter editorial plan, designed the web app for buyer-exhibitor matching, and produced documentation videos, video interviews and social clips.
