PG&W created an awareness campaign through the customization of 5 panels on the M5 subway line in Milan. The texts have a light tone and make it seem as if someone in search of “adventures” is speaking, when in reality, it’s the Askoll scooter, the campaign’s protagonist, sharing its thoughts.
The graphics feature simple shapes and pastel colors that emphasize the irony and lightness of the campaign, while simultaneously highlighting the product’s features.
