It promotes awareness and the spread of Grana Padano PDO and Ascovilo’s DOCG, DOC, and IGT Lombard wines among European consumers, particularly in Italy and Germany.
PG&W developed a website, produced a promotional video, designed communication materials for events and trade fairs, and organized initiatives such as Restaurant Week—exclusive dinners in elite Lombard restaurants featuring special menus that highlight the pairing of Lombard wines with Grana Padano.
