It is active both in the sale of gas and electricity and in the production of electricity, through a diversified power plant fleet, and in the provision of innovative technical and digital services for electric mobility and energy efficiency.
The collaboration with Alpiq stemmed from the brand’s desire to communicate the birth of a new player in the crowded Italian electricity market.
PG&W devised a concept that would evoke the concept of novelty and change and at the same time the brand’s close link with the territories of Italy and Switzerland, then declined it on all communication tools.
