Chi ci ha
scelto
A black box, a revolutionary device at the time, featuring a GPS locator, GSM module, and motion sensor. Paired with an app, it became a true telematics assistant for the driver.
PG&W helped position this innovative device not just as a piece of technology, but as an essential, user-friendly tool that enhanced the driving experience, offering real-time support and increasing safety for the driver. The combination of cutting-edge technology and intuitive design made it a must-have for modern motorists.
Cosa abbiamo
fatto
The challenge was to make it appealing and convey its user-friendly nature. PG&W succeeded in doing this, starting with the name. A diminutive of Allianz, it also evokes the English word ally, emphasizing its role as a reliable partner.
Furthermore, the agency gave the product a face by creating a cartoon character with engaging features. PG&W also developed the app design, and managed the integrated communication strategy, both above and below the line, online and offline, including the Facebook page.
The challenge was to make it appealing and convey its user-friendly nature. PG&W succeeded in doing this, starting with the name. A diminutive of Allianz, it also evokes the English word ally, emphasizing its role as a reliable partner.
Furthermore, the agency gave the product a face by creating a cartoon character with engaging features. PG&W also developed the app design, and managed the integrated communication strategy, both above and below the line, online and offline, including the Facebook page.
A black box, a revolutionary device at the time, featuring a GPS locator, GSM module, and motion sensor. Paired with an app, it became a true telematics assistant for the driver.
PG&W helped position this innovative device not just as a piece of technology, but as an essential, user-friendly tool that enhanced the driving experience, offering real-time support and increasing safety for the driver. The combination of cutting-edge technology and intuitive design made it a must-have for modern motorists.
