The challenge was to make it appealing and convey its user-friendly nature. PG&W succeeded in doing this, starting with the name. A diminutive of Allianz, it also evokes the English word ally, emphasizing its role as a reliable partner.
Furthermore, the agency gave the product a face by creating a cartoon character with engaging features. PG&W also developed the app design, and managed the integrated communication strategy, both above and below the line, online and offline, including the Facebook page.
