Royal Beauty

Real effects

ADV Campaigns

Royal Beauty is an Italian cosmetics brand. The breadth and depth of its offer are a strong point, as well as its constant search for innovation, reflected in its mission: to redefine the concept of beauty care, with a special focus on new trends and a balanced pricing policy.

Contents that PG&W communicated in two press campaigns dedicated to Vitamin C boosted serums and the global hydration line. A treatment that is always elegant and minimalist, with a compositional rigour that reflects that of scientific research. The campaign was published in leading Italian women’s magazines.