KUV 100. The freedom to live it as you want.

Strategy, ADV Campaigns, Website, Social, Press & Media

The Mahindra Group operates in all key sectors of economic development. A global automotive giant which is the main SUV manufacturer in India, and which is present in Europe through its subsidiary Mahindra Europe.

Very active in social issues in India, the Group participates in various activities inspired by the motto “Rise”, an invitation to rise up, overcome obstacles and improve one’s life. A concept that translates into the desire to produce cars that are increasingly closer to the needs of people and the environment. Mahindra has entrusted Pg&W with the European launch of the KUV100, a city SUV with bold and captivating lines, valuable in the city and fun on extra-urban routes. PG&W created the campaign and managed all subsequent communication activities: on and off line advertising, social media, below the line materials, events, presentations, customer activation and promotion.
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