Lambretta

75 years and not feeling them

Strategy, ADV Campaigns, Events, Social, Press & Media, Video, Graphic Material

Lambretta, an iconic brand that symbolizes Italianness in the world with its scooters with an unmistakable design, celebrated its 75th anniversary with a series of activities and the launch of new models.

The brand with an illustrious past told the present and future of its scooters in two stages, the “Heritage to Future” exhibition-event at the Chiostro di San Simpliciano during the Milan Design Week and the presence at EICMA 2022. PG&W created the communication materials for the setups designed by Studio Vedi, the videos and photo shooting for the X300 and G350 Special, the brochure of the new range, as well as having coordinated the social media and press office activities. Because there are stories that never end. Like that of Lambretta.
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