Material creates shape

ADV Campaigns, Video, Graphic Design

Italcementi has represented the history, the present and the future of cement in Italy for over 150 years.

A leader in the construction materials sector thanks to its relentless work in researching and developing new solutions and applications, Italcementi offers innovative, sustainable products capable of adapting to new technologies and architectural requirements. Pierluigi Nervi’s phrase “A new material, like cement, creates its own forms” inspired the concept “The matter of beauty”, the basis of the television commercial dedicated to the construction of Palazzo Italia at Expo Milano. In line with the same concept PG&W developed off and on line campaigns and below the line materials.
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