Hello Grappa

The Italian spirit in the USA

Strategy, Corporate identity, Website, Events, Social, Press & Media, Video

Hello Grappa is a three-year information and promotion project promoted by AssoDistil and financed by the European Union which sees the participation of various distilleries, united by a love for their territory and a passion that spans generations.

Concepts summarized in the slogan “Authentic Spirit”, around which PG&W has developed its communication strategy. To increase awareness of grappa in the United States and spread its consumption, in addition to the online campaign, PG&W created the project’s website and promotional video, developed the paper communication materials, organized guided tours for national and international journalists and enthusiasts in the distilleries Italian companies and coordinated events reserved for industry professionals at Eataly New York.
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