Concepts summarized in the slogan “Authentic Spirit”, around which PG&W has developed its communication strategy.
To increase awareness of grappa in the United States and spread its consumption, in addition to the online campaign, PG&W created the project’s website and promotional video, developed the paper communication materials, organized guided tours for national and international journalists and enthusiasts in the distilleries Italian companies and coordinated events reserved for industry professionals at Eataly New York.
