The insurance that makes the customer talk

Strategy, Corporate identity, Website, Press & Media, Video

HDI Assicurazioni is part of the Talanx Group of Hannover, the third largest insurance company in Germany, active in 150 countries. The company's objective is to constantly improve the quality of its offer and service to satisfy the requests of each individual customer, in line with the claim "At your side, every day".

HDI’s need was to introduce a new perception among users regarding the insurance world, communicating the image of a service close to the person, capable of taking care of them. To achieve this objective, PG&W redesigned the web presence, developed the institutional website, reorganized the coordinated image, developed the communication of insurance products with naming, payoff and visuals, created below the line materials for the presentation of the products.
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