Gel Matic

So forward that it never stops

Strategy, Corporate identity, Website, Video

Gel Matic, an international player and leading company in the express freezing of ice cream, has introduced a new product onto the market that adds an extra component to the traditional ingredients of ice cream machines: intelligence.

GIOTTO (Gel Matic Internet of Things Top Option) is designed to be used immediately, even by operators without specific training, and is programmed to guarantee performance and durability, assisting the customer in daily operations and maintenance. PG&W created the naming, developed the communication concept and related on- and off-line materials, created the mini-website and a 3D video for social and online channels.
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