Following the “Onlife” philosophy, in which online, offline and logistics become one, it offers the customer a series of advantages in terms of assortment, speed of delivery, quality of service. To respond to the need to increase brand awareness, PG&W summarized the company mission in the slogan “Farmaè, the accent is on you”, and conceived and created a 15″ commercial broadcast on the main national channels. The production was followed up with a promotional variant, in two cuts of 10″ and 15″, with the addition of 2D graphic animation. The commercials were broadcast on all Mediaset networks.
