Blonde D’Acquitaine

Naturally tender

Strategy, ADV Campaigns, Corporate identity, Website, Events, Social, Press & Media, Video

The Blonde d'Aquitaine is a beef cattle breed, an excellence of European breeding and synonymous with quality, animal welfare, environmental and social sustainability. The meat boasts particular organoleptic characteristics that make it unique in its kind.

Since January 2019, PG&W has been involved by Asprocarne Piemonte and France Blonde d’Aquitaine Sélection in the three-year European promotion project “Blonde d’Aquitaine: European Beef Excellence” with the aim of promoting awareness of the product and increasing consumption. The agency created a 30″ television commercial for the main national networks, created the website, opened and managed the social channels, produced a series of video recipes and on and offline communication materials, as well as managing the communication of in-store events. In a year of web activity, starting from scratch, one million people have visited social media and 40,000, of which 4000 from foreign markets, have visited the website. The audience on Facebook exceeded 10,000 fans.
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