The world of cheese moves fast

Strategy, ADV Campaigns, Corporate identity, Website, Events, Social, Press & Media, Video

B2Cheese is the specialised B2B trade fair for the Italian dairy sector, born within the Forme event in 2019. Its debut was an exceptional one, as it hosted for the first time in Italy World Cheese Awards, the competition that rewards the best cheeses in the world.

The simple and functional exhibition layout, the services reserved for exhibitors and buyers and the presence of specific tools for trade matching such as the Cheese Hunter web app have decreed its success, confirmed by the 2022 edition. For B2Cheese PG&W conceived the communication concept, developed the on- and off-line campaigns, edited the social and newsletter editorial plan, developed with 2 Caffè the web app for buyer-exhibitor matching, and produced documentation videos, video interviews and pills for social media.
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