The project aims to promote awareness and dissemination of Grana Padano DOP and Ascovilo’s DOCG, DOC and IGT Lombard wines among European consumers, particularly in Italy and Germany. To give value to the project, PG&W developed a website, produced a promotional video, created communication materials for events and fairs, and organized events such as Restaurant Weeks, dinners at excellent restaurants in Lombardy with dedicated menus that enhance the combination of wines from Lombardy and Grana Padano.
