Ascovilo and Grana Padano

Born to be together

Strategy, Corporate identity, Website, Events, Social, Press & Media, Video

“European excellences of taste. Born to be together" is a three-year information and promotion program co-financed by the European Union and managed by Ascovilo, the Lombardy Wine Protection Consortium Association and the Grana Padano Protection Consortium.

The project aims to promote awareness and dissemination of Grana Padano DOP and Ascovilo’s DOCG, DOC and IGT Lombard wines among European consumers, particularly in Italy and Germany. To give value to the project, PG&W developed a website, produced a promotional video, created communication materials for events and fairs, and organized events such as Restaurant Weeks, dinners at excellent restaurants in Lombardy with dedicated menus that enhance the combination of wines from Lombardy and Grana Padano.
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