Changing the Italian energy landscape

Strategy, Corporate identity

Alpiq is one of the leading Swiss energy service providers.

It is active both in the sale of gas and electricity and in the production of electricity, through a diversified power plant park, and in the provision of innovative technical and digital services for electric mobility and energy efficiency. The collaboration with Alpiq was born from the brand’s desire to communicate the birth of a new player in the crowded Italian electricity market. PG&W created a concept that recalled the concept of novelty and change and at the same time the close link of the brand with the territories of Italy and Switzerland, then applying it to all communication tools.