Territorial marketing analyses, enhances and promotes the Territory – understood as a highly complex living subject – and its products, to improve the quality of life of the inhabitants, but also to attract tourists, investments and bring economic development.
It focuses on the creation of an empathetic connection with the public and the safeguarding of sustainable social values, such as the environment: wellbeing, understood as the good living of a community.
The objective is to understand the resources and needs of the local community and to make them unique, special.
Territorial marketing develops a sense of belonging and awareness in the population and is able to build lasting relationships with travellers.
The path of awareness towards building a new reputation of territories is useful to redefine the identity of places and attract resources and investments.
Projects start from the bottom: in order to build and enhance the uniqueness, culture and economy of an area, it is necessary to start by listening to it, studying and identifying networks and relations, and engaging with business realities, administrations and inhabitants.
We deal with the past, present and future.
Only in this way will it be possible to discover and unveil the hidden resources of a place.
Among the main riches of a territory, food and wine is also one of the key drivers of tourism in Italy – and not only for the most well-known destinations. Italy’s culinary heritage is an endless source of experiences and a true ambassador of history, culture, tradition, expertise, and care.
Its ability to leave a lasting impression on the travel experience makes it an ideal tool to narrate, enhance, and strengthen territorial identities, also rediscovering marginal or lesser-known areas through slow and quality tourism.
Food-related tourism is one of the experiences that today, more than ever, is capable of combining excellence in products with the discovery of a place’s culture, traditions, and stories: it is, therefore, the perfect starting point for 360-degree storytelling.
Today, in fact, more than 3 out of 10 Italians choose food and wine products as the main driver of their travels. The audience is highly diverse, including experts, enthusiasts, and curious travelers who, beyond tasting, seek cultural experiences, well-being, and sustainability, contributing to the economic and social growth of the involved areas.
Our model consists of an integrated strategic approach: from territory coaching to communication, from data collection and analysis to planning, from visual identity to events.
We assess and develop the most suitable services together with our clients, based on their specific needs.
We are able to guide the territory through a strategic journey built on its values, shaping its identity through a unique and consistent storytelling system.
Within a rapidly changing environment, we have developed a model capable of adapting to the market.
Our approach keeps ideas and creativity at the centre, and is able to offer vertical specialisations governed by a solid central strategy.
Services, skills and relationships come together in a strategic, creative and technological hub capable of moving like a particle animation, with autonomous but interconnected elements that draw a harmonious and, above all, concretely effective path.
For boundless creativity with measurable results.
useful for the sustainable development of the territory and cataloguing of resources
related to the governance of territories, knowledge of the distinctive features of the place.
through territorial marketing paths and tools (communication, conversation and perception).
through a test project and, in case of a positive test, its subsequent implementation.
The territory coach is our key figure: not just a planner, but a true trainer capable of conveying a method and vision in a continuous and lasting way, focusing not only on present projects but also on the long-term legacy that the project itself leaves on the territory.
A dual perspective on the territory – creative/planning and managerial – is the distinctive feature of our method: a comprehensive vision that blends history, architecture, landscape, marketing, and communication as the key to making the invisible visible.
A work of high craftsmanship that weaves together relationships and connections, creating a project tailored to the specific characteristics and needs of the realities and territories involved.
© PG&W S.r.l.
P.IVA 03253320166
© PG&W S.r.l. - P.IVA 03253320166
